He founded Feed It Forward in 2014, intent on connecting the food industry to those in need. He developed an app which he hopes "will allow farmers, wholesalers, retailers, caterers, restaurants and even home cooks to donate food without having to worry about legal restrictions that currently exist prohibiting the free donation of food. The app will provide an alternative avenue for food donation by providing a platform connecting those in need, with donors, who will be paid by donation via the application. The recipients will have unrestricted access to donations and will receive donation notifications detailing the types of food available, locations, and pickup times in their area."
In keeping with his mission of connecting nourishing food with those who need it, Gordon's newest venture just opened - a pay-what-you-can soup bar. Presently, he offers four kinds of soup, all made by him from ingredients that would otherwise have ended up at the landfill. Instead, those gleaned ingredients are nourishing bodies and encouraging the spirit of the people of Toronto.