Bob Williams of Long Grove, Iowa has developed quite a reputation. Fifteen years ago, he went to the local Dollar General for their weekly sale - $5 off any $25 purchase. He used that $5 to buy three large Hershey bars. He gave them away, two to store employees and one to the person behind him in line. When he saw the pleasure that small gift brought, he made the purchase and giveaway of Hershey bars a habit. 
He started buying Hershey bars by the box and would hand them out to folks in Long Grove who looked like they needed a pick-me-up. If they tried to refuse it, Bob would insist they take it and pass it on to someone who needed a smile. Over the years, Bob 'the Candy Man' has given away about 6000 Hershey bars. "You'd think I'd given them the keys to a new car," he later told reporters. Hershey's got wind of Bob's generosity. They boosted Bob's supply of Hershey bars and are using his story as part of their Heartwarming the World campaign.
Better than that, Bob's sweet gift inspires other residents of Long Grove. “I don’t think he realizes the effect he has on people,” one local said. "He's teaching all of us how to pay it forward.”
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