What I know about marketing could fill a teacup. A toy teacup. And yet here I am with a finished product, trying to get it in the hands of consumers.
So I started where I usually start, with research. I read up on how to market and was bored to tears. That wasn't going to get me anywhere. Then I read other writers' experiences in self-marketing, the strategies they used, the lessons they learned. I soon found that their goals were money and fame. Those aren't my goals, so using their strategies wouldn't get me what I want.
I want to connect with readers. I want people who don't know me to read Risking Exposure and learn about the plight of people with disabilities during the Nazi era. I want readers to understand that acting against injustice when the entire society in which you live has warped the very meaning of right and wrong must be incredibly difficult. It takes courage beyond what most of us use in our lifetimes.
So here's my marketing plan in a nutshell - donate and spread the word. I am donating copies to libraries and schools, as well as to non-profits that support writers and people with disabilities. I am spreading the word through Facebook and hopefully through newspaper articles. And of course, through word of mouth.
If you've read Risking Exposure, please leave a review on Amazon or Goodreads and spread the word. Thank you!
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