I have a pay-it-forward and pay-it-back philosophy, so the business end of marketing doesn't come naturally to me.
-I live in a geographic area where the local newspapers are quite willing to run homespun press releases and grant interviews to no-name self-published authors like me. The Times-Leader, Wyoming County Examiner, and Abington Journal all shared my excitement with their readership, and I am grateful for that publicity.
-My friend and fellow Dietrich Writers Group member Hildy Morgan dedicated most of her weekly column in Advance to my book a couple weeks ago. She is an unbelievably generous, kind soul.
-I've contacted my local Books a Million and Barnes & Noble chains to see about getting my book in their stores. I learned that they won't order copies for their shelves because the publisher is print-on-demand and won't accept unsold copies as returns. That means potential readers have to order it through Amazon or through the customer service desk at the BAM or B&N store. So much for seeing my book on their shelves.
-BUT, B&N has local author signing events a few times a year. I'm signed up to participate in one this Wednesday night at 6pm in Wilkes-Barre. I bring the books to sell and I benefit from the publicity they've created.
-Hildy's book club read Risking Exposure as their October selection. I've been asked to come to their meeting on the 12th as they discuss the book. An amazing opportunity for me.
-I've been invited to do a brief presentation and a full-day book signing at Fort Mifflin on the Delaware on December 7th during their WWII re-enactment weekend. I've never been part of something like that before either.
-I've been invited to do a feature presentation and book signing at the Dietrich on March 9th, talking about the process of taking my book from idea to finished product. I'm donating a number of books to the Dietrich for that event, and anyone who wishes to purchase a copy can do so there at the retail price. That way, the Dietrich benefits $8.99 for each copy sold, a small payback to a non-profit which has supported my writing efforts for several years.