On the last day at the Oklahoma City store, seamstress Rose Ellis grabbed every paid-for dress she could find and brought them home, 60 in all, plus veils, belts, and other accessories. She then contacted each bride-to-be individually and, without asking for personal payment, finished alterations and fittings out of her own home. "Even though I'm not getting paid for it, my conscience wouldn't let me go without having completed the work as promised,” Ellis said.
The response to Ellis' generosity has been more generosity. One appreciative bride started a GoFundMe page to cover Ellis' expenses, which met its goal (and then some) in just a few days. A local Holiday Inn Express offered Ellis a conference room to work out of, and has even offered the brides a free night in the bridal suite.